Social Media Domination

#ASKSOCIALFIX

If you're an executive today, social media should be at the top of your list when it comes to marketing and sales.

Social media ads are one of the most powerful lead generating platforms for businesses today.

We will help you learn how to take advantage of all that social media has to offer -- and watch your sales increase!

This webinar will provide you with the tools and techniques you need to build a consistent and measurable social media strategy.

We will cover:

• Engaging customers and nurturing new leads
• Building Your Email List with Social Media
• Increasing Engagement through social logins
• Utilize Facebook Ads & Re-Targeting to get more customers
• Measure and Track Success on Social Media

Tools of the Trade - What You'll Need

• A VERY good CMS-based Website
• An Industry Relevant Blog
• Lead Generating Capabilities
• Social Media Integration

Engage & Nurture New Leads

• Social CRM - Streak for Gmail 
• QuickMail - Drip Campaigns
• LinkedIn - Manual Prospecting

Building Your List Through Social Media

• Engaging Relevant Content
• Videos & Multi-Media
• Contests & Promotions
• Partnerships

Social Logins

• Easier to Sign Up or Create an Account
• Gathering User Data
• Learning who Your Customers Really Are
• Creating a Built-In Audience

Facebook Re-Targeting

Steps to Follow

• Audit Existing Marketing Assets
• Segment Your Lists into Customers & Prospects
• Import Both Into Facebook Power Editor
• Facebook Custom Audiences
• Facebook Lookalike Audience

Measure & Track Success

• Marketing is an Iterative Process
• Invest in Good Tools
• Google Analytics (free)
• Benchmarking
• Lather, Rinse, Repeat

Tools of the Trade - The Secret Sauce

• Sprout Social
• Streak for Gmail
• Sidekick by Hubspot
• Zapier

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