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Social Media for Academic Libraries

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

Social Media

For Academic Libraries
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2.

Skills include

  • Good communication
  • Digital literacy
  • Marketing
  • Reseach (because when in doubt, look it up!)
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3.

Untitled Slide

4.

Programme:

  • Purpose
  • Positioning
  • Practical advice
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5.

Being

appropriate
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6.

Know the rules

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7.

Who are we?
Who are we talking to?

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8.

Know your user group
& know appropriate content

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9.

Practical tip:

Hold a social media social
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10.

Develop a voice

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11.

https://goo.gl/jBdeZv

Team Writing
12.

Real audience

and imagined
13.

Social media within the context of the library and the university

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14.

ensconced

in the larger organization
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15.

Young/
New/
Relatively inexperienced

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16.

Some issues:

  • Politics - in and out of the university
  • Para/professional divide
  • Control
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Practical

Advice
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18.

Use a a social media calendar.
Do not make it complicated.

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19.

Logitistics

  • Analytics (formal or not)
  • URL shortener
  • Content management software
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20.

Writing

  • Be clear & concise - one goal
  • Be fun
  • Make it easy and appealing for the reader
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21.

Sources

  • Usual suspects
  • Engage with audience
  • Have a plan and fall back
  • Do your research
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22.

Tips

& Scenarios
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23.

Untitled Slide

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24.

1. You hear a rumour that the library will be closing early this evening due to staff shortages. What do you do?

2. A student sends a message to your library via social media calling it dusty and old. What do you do? If you were to compose a message, write that down now.

3. You just found out that there are a number of events happening this upcoming week. On Monday alone, there will be a prestigious lecturer visiting the university, a special event in the library, tours of prospective students visiting the library, and several online issues that seem interesting, including the #BellLetsTalk hashtag circulating and an online uproar in the library world. What do you prioritize? Why?

Lisa Levesque