Social Media For Loan Officers

There are ways to make money with social media you need to know

What You'll Learn

• Strategies that have helped me get more business using social media, like Facebook.
• What social media marketing is and why you can’t ignore it.
• How to use it effectively without wasting precious business time

At The End...
You'll know what to do and maybe
STOP doing.

What Is Social Media Marketing

• Engaging with your contacts and networks
• Sharing Information and Content
• Keeps you at the front of their mind

But It Can Be Tricky

You can’t just pitch your services.
It would be like walking into a house party and yelling, “I’m here, Buy From Me!”

At a party, people who share interesting stories, small talk and more, get crowds around them...

People who share boring stories, act obnoxious or just sit in the corner get left alone.

You can use Social Media To:

• Make great friends
• Interact with clients/prospects
• Get new business
• Build your influence

What Has Worked Well For Me

Facebook

Step 1

• Use Your Profile To Share
• Use Pages To Buy Advertising

Facebook doesn't show PAGES as much as PROFILES...
Unless you advertise

Step 2:  Send Friend Requests

Untitled Slide

Step 3: Engagement

• The more people interact with your post, the more Facebook shows it
• Is your post "worth" engaging with?

Facebook Edgerank

• Weight: # of Likes, Comments and Shares
• Affinity: Frequency of interaction with you
• Time Decay: Posts getting fast engagement do better

How To Be Engaging?

• Be entertaining
• Ask questions that make people think
• Start conversations
• Post inspirational messages

Where To Find Shareable Content?

• Reddit.com: "Today I Learned"
• Motivational Quotes: Google Image Search
• Viral Videos
• Post inspirational messages

How Often Should You Post?

• At least 2x per day
• Max 4 - 5x per day
• Every 3-5 posts, make it business-related

Engage with other people's posts (thoughtfully)

Step 4: Facebook GROUPS

• Find good local groups and engage, add value
• Find national groups
• Invite other loan officers
• Treat it like a real-life group
• Be respectful and a valuable member

Step 5: VIDEOS

Video Marketing 101

• Short, 1-2 minutes long
• Use cell phone or webcam, no need for professional
• Keep it REAL

Video Marketing 101

• Topics that help your audience
• Insights and thoughts
• GOAL: Stay Top-Of-Mind
• Your Competition Isn't Doing It

Video Creation Tip

• If iPhone, use iMovie app for easy editing
• A video without editing is better than no video at all

When I Started...

English is My 3rd Language!

Didn't Want To Waste Time

But Do It Right And It Works!

Big Realization

• 90% Of My Competition Wasn't Doing It
• Imperfect Action Beats Perfect IN-action Every Time!

Simply taking action is getting me results. And it will work for you.

What Happens Now?

• I engage on Facebook
• Share Videos and Posts
• Interact with friends
• Ask for referrals
• Build my visibility

I spend 30 Minutes Per Day

My Results?

• Friends are more aware about what I do
• I get referrals without asking for them
• Prospects feel like they know me BEFORE working with me

Any Questions?