Girl Develop It: Social Media

Who am I?

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• B.A., English Literature from UC
• M.Ed., English Education from XU
• WVXU Contributor
• Content & Blog Strategy at Zebra Technologies
• 15 years in marketing, communications, social media & content strategy
• OTR Resident & French Bulldog enthusiast

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What are the major social media networks?

• Facebook
• Twitter
• YouTube
• LinkedIn
• Snapchat
• Pinterest
• Instagram

Tell Us About Yourself

• Name
• Why You're Here
• Favorite Social Media Platform
• Least Favorite SM Platform

Why use social media professionally?

Workers who use social media...

• 78% use it for networking or finding new job opportunities.
• 71% think it's useful for staying in touch with others in their field.
• 56% say it is useful for connecting with experts.
• 46% say it is useful for finding information they need to do their job.
• Source: Pew

Establish your professional presence

Create a body of work

Where should I build a presence?

• Facebook
• Twitter
• LinkedIn

Know Your Rights

Companies Can...

• Fire you for public activity on social media outlets that is unbecoming to the company
• Regulate your use of social media on company time
• Make you take down content that violates trademark, copyright or reveals trade secrets
• Not hire you because of social media postings whose content isn't protected by law (i.e. relating to gender, race, disability)

Companies cannot...

• Make you post on their behalf
• Limit your communication on social networking with other coworkers
• In some states, ask for your social media passwords as either an employee or applicant (Ohio is not one of them)
• Make you take down content

What problems do you see with using social media in the workplace?

How To Be On Social

Think Before You Type.

Use Your Privacy Settings

Check Your Company's Social Media Policy

Network with those in your industry

Be sure to:

• Use your real name
• Include a headshot
• Avoid controversial public posts
• Be careful who you add as a friend

Social Media Voice

Dos:

• Use complete sentences and punctuation
• Be conversational and casual.
• Use hashtags and @ references as appropriate

Don'ts

• Use foul, degrading or bullying language
• Use textspeak

Social Media Marketing

Social Marketing can be...

• Paid or Organic
• Owned or 3rd Party
• Cheap or Expensive

What is organic?

Organic content

• Content you create for a page that IS NOT backed by $$

Paid Content

• Content backed by $$
• Must conform to certain rules, based on the platform
• Targeted to a specific audience

What is paid content?

Target Your Audience

Pick Your Platform

Set A Budget

Try Multiple Ads

Which Platform For What?

Facebook: Pretty Much Everything

LinkedIn

YouTube

Pinterest

Snapchat

Instagram

Scheduling Content

Hootsuite

Tailwind

Coschedule

Buffer

Questions?

Stay In Touch

• @winemedineme
• @julieniesen
• Julie Niesen (LinkedIn)