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Social Media Marketing

Published on Apr 07, 2017

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PRESENTATION OUTLINE

1.

Social Media Marketing

engaging teachers, students, & parents
Photo by stevegarfield
2.

Our Audience

  • Teachers
  • Students
  • Parents
  • Organizations
Photo by mariskar
3.

Current situation

  • Facebook: 18,834 followers
  • Instagram: 1,962 followers
  • Twitter: 5,927 followers
Photo by the tartanpodcast
4.

Gilder Lehrman Institute of American History

  • Over 8K followers on Facebook
  • 12.4K followers on Twitter
  • 655 followers on Instagram
5.

Facing history and ourselves

  • Over 55K followers on Facebook
  • 22.5K followers on Twitter
  • 70 followers on Instagram
6.

Facebook

  • Post twice a day: 7AM and 3PM
  • Content between 100-250 characters
  • Questions, behind-the-scenes, contests, curriculum, etc.
Photo by afagen
7.

Goals

  • Over 18,900 followers by next month
  • 2 posts a day
  • Increase engagement by 10%
Photo by Jason A. Howie
8.

next steps

  • Weekly analytics
  • Consistent, timely posting
  • Pictures and media from events/conferences
Photo by porschelinn
9.

Twitter

  • Lifespan of a Tweet is 18 min.
  • Everyday, every hour between 8 AM and 9 PM
  • Preview & promote curriculum, events, education
  • Retweet and connect with influencers
  • Links and hashtags
Photo by Kooroshication
10.

Goals

  • Over 6,00 followers by next month
  • Increase impressions, profile visits, and mentions by 10%
Photo by Tom Raftery
11.

Next steps

  • Weekly analytics
  • Pictures and media from events/conference
  • Follow and contact influencers
Photo by west.m
12.

Instagram

  • Post consistently 1-2 times a day at 2 PM or 5 PM
  • Mainly motivational quotes, some historical facts, events, activities
  • 3 or more hashtags
Photo by JAMoutinho
13.

Goals

  • Over 2,000 followers by end of May
  • Increase engagement (likes, comments, page visits) by 15%
  • Post 1-2 times a day
Photo by soeperbaby
14.

Next steps

  • Get scheduling service (Hootsuite or Buffer)
  • Weekly analytics
  • Curate quality images
Photo by thomasrost
15.

linked in

  • Recommended for BRI
  • Drives more traffic to our website and other social media accounts
  • More connections with our audience and other organizations
  • Creates buzz about job openings
Photo by nan palmero
16.

pinterest

  • Not recommended for BRI
  • Will not reach enough of our audience
  • Takes up more time and resources we do not have
Photo by mkhmarketing
17.

Snapchat

  • Not recommended for BRI
  • Ads are too expensive
  • Only student audience
Photo by pestoverde
18.

summary

  • Consistent and timely posts
  • Increase followers on all platforms
  • Analytics to watch progress
  • Quality content promoting our brand
Photo by stevegarfield

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