Social Media Marketing for Humans
Published on Nov 19, 2015
How to win at social media marketing in five steps.
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Social Media Marketing for Humans
Lauren Hall-Stigerts / marketinggal.com
This isn't a relationship
Remember the days when we got mail? Oh wait, we still do. How many of you recognize this sight? Think about how you feel when you get bombarded with mail from a company you just started buying from.
It turns you off, doesn't it? It makes me feel like all I'm good for to this company is money.
It turns you off, doesn't it? It makes me feel like all I'm good for to this company is money.
this is a nightmare
that audiences are waking up from
Your inbox is probably overflowing, too. Thankfully email software is getting smart and filtering out a lot of this junk. But you might still receive email from companies you do business with.
This is overwhelming. Consumers are becoming desensitized to companies talking about themselves and their product.
Now, this isn't limited to email...
This is overwhelming. Consumers are becoming desensitized to companies talking about themselves and their product.
Now, this isn't limited to email...
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all about them
some businesses think social media is
plan for success
some businesses get started but don't
you can win at social
but with a little planning and a human touch
Delighting your audience
is a good human strategy
social media done right
earns trust, builds community, accomplishes goals
warning:
the only web property you have control over is your website
social media success
- Discover
- Plan
- Execute
- Measure
- Improve
1. discover
When will you use social media and what will you use it for?
business objectives
lead to makin' the bacon
Resources
identify them. and be realistic.
Competitive analysis
why do all the work when your competition already has data?
Stakeholder interviews
it's easier than mind reading
2. plan
Decide on a path and set a strategy.
select a social network
get really, really focused.
user personas
let's get contextual
Editorial calendar
The content must flow.
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best practices
become the business's social network Obi-Wan
voice, tone, & style guidelines
the soul of your web presence
3. execute
Git 'er done!
assemble the team
like The Avengers: two's company, three's complicated
listen & interact
but really... more listening, please
meshfire
find your amplifiers
people who will spread the message faster
Round up your advocates
(much love from the Cyan community)
content
locate, create, schedule
content from your community
buffer
Topsy
feedly
4. measure
what you track is what you value
make it easy
to measure every week
the right tools
for the job
followerwonk
sprout social
TRUESOCIALMETRICS
Google analytics
excel / google spreadsheet
5. improve
learn from the past to plan for success
collect feedback
what feedback will you use?
analyze the data
(and proceed with caution!)
refine content
how has the audience responded?
Always be learning
keep your skills sharp
social media success
- Discover
- Plan
- Execute
- Measure
- Improve
plan ahead, be human, win social
lauren@markeinggal.com / @hallstigerts
