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Slide Notes
Social Media can be defined as any website or application that enables users to create and share content or to participate in social networking.
What is Networking?
Networking is the interaction we have with other people to exchange information and develop contacts, especially to further one's career.
What is Networking?
Networking is the interaction we have with other people to exchange information and develop contacts, especially to further one's career.
Social Media Presentation
Published on Apr 27, 2017
Training and Development MTC Spring Semester
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PRESENTATION OUTLINE
What is Social Media?
Social Media can be defined as any website or application that enables users to create and share content or to participate in social networking.
What is Networking?
Networking is the interaction we have with other people to exchange information and develop contacts, especially to further one's career.
What is Networking?
Networking is the interaction we have with other people to exchange information and develop contacts, especially to further one's career.
Photo by ccPixs.com
The power to connect
Social Media websites allow users to connect with each other all over the globe.
Photo by luc legay
The power to share
Millions of people log onto social media each day to share what they are thinking, doing and seeing. This could be an individual wanting to share a personal photo with friends and family or a Business who wants to promote a sale or new product line.
Photo by Jason A. Howie
How do I access Social Media Sites?
Social media websites can be accessed over computers, tablets and phones that have internet connection.
Photo by arvindgrover
Social Media: changing how we live
With the development and popularity of smart phones, Social Media can be accessed nearly everywhere by their mobile device. This can allow a user to share a photo or video of what they are doing in real time to the social media site and instantly post it online for others to see.
Photo by wuestenigel
A Social Mission
One of the most popular social Media Sites is Facebook. It was not originally created to be a company, but to establish a Social Mission. This mission was to make the World more open and connected.
Photo by n.bhupinder
New to Facebook?
How Do I create a Facebook Account? Lets check out some step by step directions on the next page.
Photo by mkhmarketing
Some FAQ's to get started...
Top FAQ's will be addressed in the next few slides to get you started on your new Facebook page.
Facebook Login/Sign Up
Ready to Sign Up?
Go to Google, Bing, Yahoo or any browser search engine of your choice and type in Facebook or copy and paste the link below to
Log on:
www.facebook.com
Follow the 5 Steps by filling in your personal information and then click create account.
If you are a Business, click Create a Page at the bottom of the Sign Up Screen.
Go to Google, Bing, Yahoo or any browser search engine of your choice and type in Facebook or copy and paste the link below to
Log on:
www.facebook.com
Follow the 5 Steps by filling in your personal information and then click create account.
If you are a Business, click Create a Page at the bottom of the Sign Up Screen.
Untitled Slide
To create a business page, click on the boxes that describe your organization, brand or cause.
Facebook will guide you through creating a page based on what you are trying to promote.
Facebook will guide you through creating a page based on what you are trying to promote.
How do I find friends or people I know?
Use the Search Bar.
To add a friend:
Type your friend's name, email or mobile phone number in the search bar at the top of any Facebook page.
Click their name to go to their profile.
Click Add Friend. You might not see this button on some people's profiles, depending on their privacy settings.
Type your friend's name, email or mobile phone number in the search bar at the top of any Facebook page.
Click their name to go to their profile.
Click Add Friend. You might not see this button on some people's profiles, depending on their privacy settings.
How do I add photos or video to my page?
To add and post photos to Facebook:
At the top of your News Feed, click Photo/Video to upload photos or videos to your Timeline Photos album, or click Photo Album to upload to a new album.
Select the photos or videos you want to add to Facebook.
You can also: Tag friends. Share what you're feeling or doing. ...
Click Post.
At the top of your News Feed, click Photo/Video to upload photos or videos to your Timeline Photos album, or click Photo Album to upload to a new album.
Select the photos or videos you want to add to Facebook.
You can also: Tag friends. Share what you're feeling or doing. ...
Click Post.
How do I react to a post that I have read?
Did you Like or dislike something you read on your Facebook News feed? You can react using the "Like" button. It brings up a a few emoji's to choose from or you can choose to comment or share it.
By interacting with people and business pages on Facebook, you help to create a more open culture.
By interacting with people and business pages on Facebook, you help to create a more open culture.
Already Have a Facebook Account?
Are you Already a Facebook Member but need some knowledge regarding social media?
Protect your account
When prompted to enter a password, write it down and keep it in a safe place at home. Choose a strong password that won't be easy for someone to guess but something that you will be able to recall from memory.
If you think someone has accessed your account without your permission, change your password.
If you think someone has accessed your account without your permission, change your password.
Photo by FatBusinessman
Social Media Advice
Link to Video: https://www.youtube.com/watch?v=Gw4YCNFA0XU
Lets watch a short video about the proper use of Social Media.
Let's review in some detail....
There was a lot of great information in that video, but let's take a closer look at some of the more important aspects of using Social Media in a responsible manner.
Know your audience
You have the power to control what you share and see on Facebook. Privacy settings can be changed after logging into your account.
Facebook provides a more detailed step by step instruction for your privacy. Here is a quick link to the page:
https://www.facebook.com/about/basics
Facebook provides a more detailed step by step instruction for your privacy. Here is a quick link to the page:
https://www.facebook.com/about/basics
Photo by escapedtowisconsin
Control who can see your page
Facebook allows you to customize who can see your Personal Timeline, Friends List, Profile, Photos, Etc.
It is so important to control Personal Information on the Web to try to prevent the wrong people from viewing your content.
Click on EDIT PRIVACY after you log into your account and adjust who can see certain things.
Even veteran Facebook users need to monitor their Privacy Settings to ensure safety and Happiness online.
It is so important to control Personal Information on the Web to try to prevent the wrong people from viewing your content.
Click on EDIT PRIVACY after you log into your account and adjust who can see certain things.
Even veteran Facebook users need to monitor their Privacy Settings to ensure safety and Happiness online.
How Do I Block Someone?
If you feel that you are being harassed by someone on Facebook, There are ways to block the individual from seeing your page or contacting you.
Photo by g4ll4is
Untitled Slide
Click Privacy Shortcuts. Click How do I stop someone from bothering me? Enter the name of the person you want to block and click Block. Select the specific person you want to block from the list that appears and click Block again.
The Right and Wrong Way
to use Social Media
Before you press send and put content out for the world to see, know how to use Social Media sites like Facebook in the right way.
Untitled Slide
Before respond or create a post, it is important to THINK before you click. Would you say what you were typing in a Real interaction with this person? Is it appropriate for all others to see?
Remembering to Think before you click will help you establish a better social media presence. If you feel unsure about posting, take a minute to think if you are acting on an emotional whim. Come back later to the post after some thought. You may change your mind for the best and instead post positive content or something that would encourages and connect rather than upset or enrage.
Remembering to Think before you click will help you establish a better social media presence. If you feel unsure about posting, take a minute to think if you are acting on an emotional whim. Come back later to the post after some thought. You may change your mind for the best and instead post positive content or something that would encourages and connect rather than upset or enrage.
The Wrong:
- Fake News
- Starting Arguments
- Posting explicit content
Recall the THINK list before you post.
Social Media can get ugly when people use it as a platform to constantly complain, pick fights, or say mean, untrue and hateful information.
Don't put content out there that you would not want others to see.
Social Media can get ugly when people use it as a platform to constantly complain, pick fights, or say mean, untrue and hateful information.
Don't put content out there that you would not want others to see.
Photo by Joe The Goat Farmer
What's on your mind?
Whats on your mind? A powerful question that we see every time we log into Facebook.
Keep in mind that what you type in that box and choose to post could also be some famous last words. Relationships with friends and loved ones have changed because of words put here.
Enjoy Social Media in a positive light and try to be kind about what you post.
Keep in mind that what you type in that box and choose to post could also be some famous last words. Relationships with friends and loved ones have changed because of words put here.
Enjoy Social Media in a positive light and try to be kind about what you post.
Think before you add photos
Any photo you add to your Facebook, without specific privacy settings, can be seen by ALL your friends or the public. Embarrassing photos or photos that display inappropriate behavior can hurt your personal and professional reputation.
Keep in mind that what your best friends can see on Facebook, your boss may see too. Go back to my slides about privacy settings on social media regarding what you post.
*side note: this dog is adorable!
#tunathedog
Keep in mind that what your best friends can see on Facebook, your boss may see too. Go back to my slides about privacy settings on social media regarding what you post.
*side note: this dog is adorable!
#tunathedog
The Right:
- Share who you are
- Celebrate your wins
- Encourage others
- Network
- Stay in touch with loved ones
Photo by owenwbrown
Use Facebook to
Be More Business Savvy
The days of using the yellow pages to find a business are almost obsolete. Millions of people use Facebook to search for information regarding their favorite store, operating hours, menus, etc..
By creating a Facebook Business Page you open the door to more potential customers.
By creating a Facebook Business Page you open the door to more potential customers.
Photo by Matt From London
Promote your business
use social media
Social Media Platforms such as Facebook are free and a great way to promote your business.
Facebook allows you to create a page and gain followers. This is an excellent marketing strategy because Facebook is accessible to millions of users.
Great brands have always told great stories—stories that evoke the deeply human strengths and positive values of enduring characters.
Be a Social Media Business Hero and Promote Responsibly.
Facebook allows you to create a page and gain followers. This is an excellent marketing strategy because Facebook is accessible to millions of users.
Great brands have always told great stories—stories that evoke the deeply human strengths and positive values of enduring characters.
Be a Social Media Business Hero and Promote Responsibly.
Photo by hjl
Branding on Social Media
Using Facebook to advertise your organizational Brand can allow you to have a competitive advantage. Let people know what your company stands for and what type of business you really are. What value would you have to them? Let them know via a website like Facebook.
Promote your Personal Brand
Personal branding is essentially what you are known for and what people seek you out for. For example:
If you are the “go-to” person for great photography, then your personal brand is all about the art of using photography , even if that is not your job.
You Can Use Social Media To promote this skill and to promote yourself as a photographer.
If you are the “go-to” person for great photography, then your personal brand is all about the art of using photography , even if that is not your job.
You Can Use Social Media To promote this skill and to promote yourself as a photographer.
Photo by Zach Dischner
Professional Images on Facebook
Trying to promote your personal or organizational brand? Keep any photos or memes that you may post exactly that, professional.
Photo by JonoMueller
Online Communication Skills
First thing first: before thinking about the message you want to send, consider the way of sending it.
Photo by RLHyde
How do I deal with negative comments?
If you are using Facebook, you will notice that any time you post something, that anyone on your friends list will be able to comment on the material you posted.
Sometimes the comment section can get a bit heated or you won't like what someone has said.
Sometimes the comment section can get a bit heated or you won't like what someone has said.
Photo by Marc Wathieu
Options on Comments:
- Delete
- Ignore
- Reply
Whether it is your personal or business page, you mostly have three options on how to respond.
Delete it, Ignore It, or Reply to it.
Remember to try to:
always be nice and polite
always be humble
forget who you are and put yourself in the poster's shoes.
Imagine for a second that what the poster says is true, and think of a professional way to respond.
Delete it, Ignore It, or Reply to it.
Remember to try to:
always be nice and polite
always be humble
forget who you are and put yourself in the poster's shoes.
Imagine for a second that what the poster says is true, and think of a professional way to respond.
How to Manage
Business Page Comments
Even the most educated business professional may come across a situation in Social Media where they need to present something in a way that won't hurt their brand image.
Social Media Marketing Teams are very good at dealing with this sort of issue.
The next slide will give an example of an interesting situation and how they handled it responsibly.
Social Media Marketing Teams are very good at dealing with this sort of issue.
The next slide will give an example of an interesting situation and how they handled it responsibly.
Exhibit A: The banana bunker
Groupon was contractually obligated to let people know every time the Banana Bunker was featured on their site. The Social Media Marketing Team Handled the Facebook Comment section Perfectly, while we all giggled like middle school children.
Here is link to an article about this is you need a laugh:
https://blog.kissmetrics.com/how-groupon-hacked-social-media-with-banana-bu...
Here is link to an article about this is you need a laugh:
https://blog.kissmetrics.com/how-groupon-hacked-social-media-with-banana-bu...
Untitled Slide
Groupon took to the comment section on Facebook and replied with humor and information.
Sometimes Social Media can get tricky in the comment section, but knowing how to handle those childish comments made Groupon the winner here in this instance. It's a banana bunker, people! Remember the key: Be professional. It really does look like a sound investment.
*side note: I hope that employee got a raise.
Sometimes Social Media can get tricky in the comment section, but knowing how to handle those childish comments made Groupon the winner here in this instance. It's a banana bunker, people! Remember the key: Be professional. It really does look like a sound investment.
*side note: I hope that employee got a raise.
So, How will you use your Facebook?
Whether it be for professional or personal use, Enjoy the opportunity that Social Media Sites such as Facebook Provide.
Smile. Engage. Laugh. Communicate. Share. Discover.
Have Fun.
Smile. Engage. Laugh. Communicate. Share. Discover.
Have Fun.
Photo by Beatnik Photos
