Social Media-Tips, Time Savers & Engagement
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Sharing Personas
- Altruists-bring valuable content to those they care about
- Careerists-networking
- Hipsters-cultivate an online identitiy
- Boomerangs-motivated by reaction
- Connectors-about the mutual experience
- Selectives-value to a particular person
Photo by Ewa Rozkosz
Align strategy with sharing psychology
- Appeal to motivations to connect
- TRUST is essential
- Keep it SIMPLE
- Appeal to your followers SENSE OF HUMOR
- Embrace a sense of URGENCY
Photo by andrewmalone
Good examples
Photo by Doundounba
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Words of Wisdom
Photo by CarbonNYC [in SF!]
Rumor Control
Photo by Amnesty International UK
Talk like a human
Photo by judy_and_ed
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Have Fun!
Photo by santiago nicolau
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Time Savers
- Create a posting calendar
- Use scheduling tools ie: Hootsuite, Buffer, Sprout Social
- Schedule time during your day to post and check posts
- Have more than one staff person have access to posting
Crisis Communication
Photo by Chris | christopherharrison.net
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Creative Tools
- Canva-be just like a graphic artist...but not
- Boomerang-Instagram
- Quiz or Poll apps-Survey Monkey
- Contest Apps- Woobox, Heyo
- Facebook LIVE
- READ Socialmediaexaminer.com
Comments?
Photo by Joaquin Villaverde Photography
