Social Presence Theory

Short, J. A., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. London: Wiley.

“the degree of salience of the other person in the interaction and the consequent salience of the
interpersonal relationships.” (Short, Williams, Christie, 1976)

Untitled Slide

• 2 communicators
• a communication medium

References

• Short, J. A., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. London: Wiley.
• Short, J. A., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. London: Wiley.
• Short, J. A., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. London: Wiley.