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Spa and Hammam

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Spa and Hammam

Hammam origins, Development & Trends

Hammam origins

Photo by dalbera

Greek baths
4th century BC

Photo by TONY - M

Roman thermaes
1rst century BC

Photo by markhillary

Hammam in the Arab Muslim civilisation
7th century AD

Photo by rightee

Steam bath
round the world trip

Aztec Temazcal

Photo by Gwendal_

Sioux Inipis

Photo by Thiophene_Guy

Korean baths

Photo by LJ Mears

Russian Bania

Japanese Sentos

Photo by kirainet

Different cultures
Different civilisations
Different ages
=
Hammam is Universal

Steam baths functions

  • Hygiene
  • Social
  • Well-being
  • Leisure
  • Holistic
The same since 2500 years
Photo by dalbera

Hammam functions
=
Modern Spa Codes

Hammam developments and trends

  • Before 2002
  • Between 2002 and 2015
  • What about now ?

Before 2002 --> Beauty salons with simple showers.
Hotels Spas with hammam and without body treatments !

Photo by @Doug88888

2002 - 2015
Beauty salons hammam equiped.
Hotels Spas with hammam and basic body treatments.
Public hammam development

What about now ?
ROI issue
Customer experience
Training issue

Photo by Al_HikesAZ

ROI issues
Investments in humid areas are important.
It is necessary to offer valuable treatments to be profitable.

Photo by blondinrikard

Marketing issues
Hammam is Universal --> There is always a way to link your customer (hotel) Spa experience with Hammam.

Photo by @Doug88888

Training issues
Choose an expert and credible brand

Photo by macdonalder

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Charme d'Orient Paris

Sofiane Djadri - CEO - sofiane.djadri@charmedorient.com