Ongea!

The Problem

• Teacher absenteeism is rampant in Dar es Salaam primary schools
• Parents are unaware of what happens at their children's school
• If parents knew what was going on in school they would hold schools/teachers accountable

Context

41% of teachers are absent once per month.

When teachers are not present...

Students' learning is inhibited

Students perform poorly

And behavioral issues go unaddressed

Resolution

How do we get there?

Media Campaign

• Posters
• Billboards
• Pamphlets

Strategic Design

Design Elements

• Placement + Distribution
• Language
• Sponsors

Projected Outcomes

• Inform parents
• Parents care about the performance of their child
• Parents will hold teachers accountable

Challenges

• Parents must have access to information frequently enough to motivate a change in behavior
• Parents must already have avenues in place through which they can communicate with education professionals

Ongea!