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Sponsorship Prospects

Published on Nov 18, 2015

How To Develop A Sponsorship Prospect List

So, you have your event or property planning underway. Logistics are being discussed. Venues, technological needs, registration process, branding, volunteer recruitment, training and everything else are getting hammered out. Things are clicking.

Save one thing. Sponsorships…

This is usually the topic that hits event planners and right holders like an igloo cooler full of ice water. It literally makes the central nervous system sting. Possibly, the most important part of the entire vision is looming or at best at a roadblock. “Stuck” seems to be the resident them for your sponsorship strategy.

One thing, if done well and early, can help prevent the logjam that is most sponsorship campaigns and help you sell more of what you so desperately need.

Proper Development of Your Sponsorship Prospect List.

The following are three tips to help ensure your sponsorship close ratio goes up and your time is well used.

PRESENTATION OUTLINE

Sponsorship prospects

Ready. Aim. Aim Correctly.

#1. cREATE A LIST

Include Companies Interested In Customer Behavior

It's not about the logo

It's About Changing Customer Behavior
Photo by antwerpenR

#2. KNOW YOUR PROSPECT

ANONYMITY IS THE ENENY.

yOUR pROSPECT

Is The Person Who Authorizes Payment. Period.
Photo by pennstatenews

#3. Big Fish First

Go For The Big Prospects First
Photo by bcymet

bIG wINS = Momentum

Lots Of Little Failures Early Will Discourage

big prospects

Result In Gravitational Pull For More Sponsors

keep score

Celebrate Your WINS!
Photo by AMERICANVIRUS

key to success

Proper Prospect List Development
Photo by theogeo

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