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Sports Marketing

Published on Nov 19, 2015

Sports Marketing - How Moments Can Make You Matter

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Sports Marketing

How Moments Can Make You Matter
Photo by Hussain Isa
2.

The Current Landscape

  • Sponsorship, Partnerships & Endorsements
  • Utility & Education
  • Gambling & Betting
  • Inspiration
Photo by ni_mykon
3.

Isn't It More About People?

Emotion. Context. Curation. Purpose.
Photo by Ragesh Vasudevan
4.

And Moments

5.

If You're Not Watching Here..

Photo by Werner Kunz
6.

..You're Probably watching..

Photo by Bods
7.

You Could Be Watching Here Too

Which Means...
8.

Or Here...

9.

Here..

Emirates Airlines Are Currently Offering OnAir Wi-Fi. OnAir is available on the majority of A380 flights and a select number of Boeing B777 flights – price plans for Wi-Fi start from just USD 2.75 for smartphones and USD 7.50 for tablets and laptops.
Photo by GlennFleishman
10.

...And Soon - Here.

11.

Look Familiar?

Average Household Has 7 Internet Connected Devices
This is due to double to 14 internet connected devices per household in 2017.
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Its About The Message in The Right Place

...AND BEING THERE AT THE RIGHT TIME
Photo by ✿ SUMAYAH ©™
13.

When You're Not A Being Relevent

Don't Expect To Trigger An Emotion
Photo by adlai88
14.

Context

An Example Of The Value Of... 
Photo by R4vi
15.

Theres A Reason This Works

Mobile Sports Betting Is Up 115% (Just For William Hill In The UK Alone)*
Data taken from william hill financial reports. 2013
http://www.williamhillplc.com/media/press-releases/2013pr/2013-10-03.aspx
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£Millions+ TV Ad Budget

*Thats just in the UK and just in 2012, numbers aren't available just yet on 2013 TV advertising revenues, but with what i've seen this could have exceeded £200m, easily.
Photo by Alan Stanton
17.

But In 2011, There Was This...

Which Could Have Been The Idea For Bet In Play..
Heineken StarPlayer - An Interactive app created by digital agency AKQA - Making champions league sponsorship a more interactive experience - http://www.akqa.com/approach/social/case-studies/heineken-star-player
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User Adoption Has Never Been So Fast

19.

Since Starplayer Its Gone A BIt Quiet...

Unless You're A Bookmaker..
Photo by Ðeni
20.

Sports Brands Are Missing The Moments

Sponsorship Is Just The Beginning
Photo by jesus-leon
21.

You Dont Have To Create New Moments

Just Use The Ones That Are Already Happening
Pepsi Max Presents Uncle Drew - http://www.youtube.com/watch?v=8DnKOc6FISU - Over 31m youtube views to date.
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So. What Are The Moments?

23.

The most engaging social content is based On..

  • Pre-Game Excitement (72%)
  • Historic Video (68%)
  • Bloopers (66%)
  • Q&A With Coaches & Players (66%)
  • In Game Debate/Banter (63%)
Photo by Erik Daniel Drost
24.

Interception

Want To See What It Looks Like?
Photo by Erik Daniel Drost
25.

Oreo Did This..

WHEN THE LIGHTS WENT OUT AT THE SUPERBOWL..
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Untitled Slide

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Why Did That Work?

  • Because Of The Timing 
  • Because It Was Relevant To The Audience
  • Because It Was Funny
  • Because You'd Want To Share It
  • Because You Were In The Moment With The Brand
28.

You're Making It More Difficult Than It Should Be

Wanna See What Difficult Looks Like?
29.

Take A Minute.

30.

People

Are Desperate To Consume Relevant Bite Size Content 
Photo by bnycastro
31.

Create It & You Can Be There With Them 

Photo by han Soete
32.

Get In The Moment

Make Me Feel Like You're There With Me.
Photo Credit - http://kayteellisagency.com/photographers/james-dimmock/advertising-sport/
33.

JasonDigital.com

Thank You
34.

Untitled Slide

Photo by garryknight

Jason Barrett

http://www.JasonDigital.com