Sprechen Sie Deutsch?

Preview

• Individualism vs Collectivism
• The example of Germany vs Taiwan (BenQ-Siemens merger)
• Why did the company fail?
• Lessons learned

Individualism vs Collectivism

Individualsim

• Focus on the individual
• Liberalism and free market economies

Collectivism

• Focus on the group
• Communism and command economies

Germany

German Culture

• Self-orientation
• Decisions based on individual needs
• Masculine society

Taiwan

Taiwanese Culutre

• Group orientation
• Decisions based on what is best for the group.
• Femine Society

Differences of Cultures

• National level
• Politics
• Religion/ideas
• Work
• School
• Other

An Auspiscious Merger

Company Facts

• Formed in January 2005
• Company goal; combine BenQ's style with Siemens' expertise

Company Dissolution

• Insolvency on October 2006
• On January 2006 the company was dissolved

What went wrong?

How did Individualism affect BenQ-Siemens?

• Rule of Law vs Focus on Relationships
• Individual Autonomy vs Authoritative Leadership

How did Individualism affect BenQ-Siemens?

• Fear of Risk vs Risk Taking Behavior
• Corporate Culture Differences

How did Individualism affect BenQ-Siemens?

• Communication Issues
• Assertive vs Mild expression

Untitled Slide

Lessons Learned

• Pay attention to the local people/culture.
• Consider organizational cultures

How to create a successful merger ?

• Financial Check
• Define your goals
• Candidate Consideration
• Transition Team Creation
• Perform Intergaration

Wir müssen am ersten Taiwanische verstehen

Untitled Slide

Thank you