STARBUCKS IN COLOMBIA

JUAN VALDEZ VS STARBUCKS

• How is going to do Starbucks to get into Colombians heart
• How are they going to become a partner
• What do they do to compete with a country brand like Juan Valdez

STARBUCKS A COLOMBIAN PARTNER

• Starbucks is going to help Colombian victims in their reinsertation
• They are going to sale the best Colombian coffee
• They are going to share with their customers all the benefits of a Colombian coffee
• Starbucks is going to be socially responsible

FINALLY