STARMETRO

CHALLENGES/THREATS

• Market penetration
• Brand mindshare
• Clarity of offering
• Shifting advertising climate

ADVANTAGES/OPPORTUNITIES

• Market wobbles
• Cust. need for simplicity
• Brand leverage
• DSP, DMP + Tag Mgmt
• Audience, DATA

TEAM POSITION - WHERE I SEE IT

REALIGNMENT

• Revitalize team/growth
• ‘Set benchmarks, set culture’
• Build on strengths
• Quick wins to set pace
• Outflank any denial

30-60-90

• 30: Rapport, audit, ‘learn plan’
• 60: Benchmark, innovate in small spaces
• 90: Re-align team, assess wins, position to accelerate

SALES CHALLENGES

• Customer acquisition
• Monthly recurring revenue
• Team motivation
• Stand out among competitors

SOLUTIONS: ACQUISITIONS

• Define weak spots in sales pipelines of each player
• Develop strengths, pivot monthly with coaching & check ins

SOLUTIONS: MONTHLY RECURRING REVENUE

• Define sales lifecycle & churn rate
• Position sales for up-sell opportunities or account mgmt checkpoints

SOLUTIONS: TEAM MOTIVATION

• Clarify financial goals & achievements
• Connect achievements to their daily activity
• Setup monthly plan & check-ins for review

SOLUTIONS: STAND APART

• Examine customer relationships for depth
• Ensure that customer pain points are deep—below surface level
• Give team members the tools to build authority in the marketplace

OUTCOMES

• Customer acquisition
• Monthly returning revenue
• High-performance authorities

SALES 30-60-90

• 30: Target gaps in sales individually
• 30: Benchmark salesforce data & compare to other teams
• 60: Build social selling coaching program
• 90: Build culture based on data, high performance and collaboration