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Stimulating the visual sense

Published on Nov 24, 2015

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PRESENTATION OUTLINE

1.

Stimulating the visual sense

Andrea Rojas Nieto
Photo by Sanctuary photography → back ! maybe :p
2.

curiosity

Photo by Urban Hippie Love
3.

Question

Photo by Tatiana12
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METHODOLOGY

  • Research
  • Gather Information
Photo by Sweet Carolina Photography
5.

Did you know that currently 83% of all commercial communication appeals only to one sense – our eyes. That leaves a paltry 17% to cater for the other four sense.
Martin Lindstrom

6.

New Consumer

NEW MARKETING
Photo by TheeErin
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brain

Customer insights (emotion vs rational)
Photo by Clayton Cottingham | Photography
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color

blue=sensation of trust and security/cultural issues
Photo by Julien Haler
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my findings

Photo by just.Luc
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bogota

85% the bakeries are onwed by independentsn
Photo by WanderingtheWorld (www.ChrisFord.com)
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Data

  • 72% of the sample made a purchase
  • 41% most of the time buy more than expected
  • 86% went 1 to 3 times in the last month to a Bakery
  • Sight and smell are the most relevant senses
  • One of the most important aspects is the freshness
Photo by peripathetic
12.

data

  • 85% claim the color influences their perception
  • 82% claim they buy by emotion
  • Positive words (Joy,Harmony, Happiness)
  • The colors associated (pastel colors)
  • Recall the most? the taste,how it look like and smell
Photo by beatplusmelody
13.

CONCLUSION

  • the power of the visual sense
  • the visual sense help you select
  • the smell invite you to enter
  • the taste seduce you to  return
Photo by ecstaticist
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cupcakes atm

Experience 
Photo by The Shifted Librarian
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small changes

big difference 
Photo by Phillie Casablanca
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thank you

Photo by sweetenough
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Sources Of Information
Click t Román, A. (2012). Los Colores y sus emociones dentro del marketing. Recuperado el 10 de Abril de 2012, de http://jpccomunicacion.wordpress.com/2012/01/10/los-colores-y-sus-emociones...
SC&M Sandalines , C. (2012). Recuperado el 10 de Abril de 2012, de http://sandalines.blogspot.com/2011/08/marketing-sensorial.html
Sebriano, E. (9 de Noviembre de 2010). Marketing Sensorial: El marketing sonoro . Recuperado el 22 de Abril de 2012, de http://sebriano.blogspot.com/2010/11/marketing-sensorial-el-marketing-sonor...
velasquez, J., & Garcia Perez, A. (s.f.). CÓDIGO DE PROTECCIÓN Y DEFENSA DEL CONSUMIDOR. Recuperado el 5 de Octubre de 2012, de http://portal.andina.com.pe/EDPEspeciales/especiales/2010/setiembre/codigo_..., A. (2012). Marramiauuu. Recuperado el 10 de Abril de 2012, de http://marramiauuu.blogspot.com/
Villa, C. F. (29 de Septiembre de 2008). Marketing Sensorial. Recuperado el 5 de Marzo de 212, de http://www.ecbloguer.com/tiempodemercadeo/?p=405
Yul. (26 de Mayo de 2010). Marketing Arts & Love. Recuperado el 29 de Junio de 2012, de http://marketingartslove.blogspot.com/2010/05/marketing-experiencial-nuevo-...
Zapata, A. (2008). Mercadeo y Publicidad. Recuperado el 10 de Abril de 2012, de http://www.mercadeoypublicidad.com/Secciones/Noticias/DetalleNoticias.php
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https://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose
o add some text.

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