I have done a few presentations now on why it is essential to integrate video into your marketing strategy. It includes great statistics on how everyone loves video, and how FEW realtors are actually using it.

However, the #1 reason to do video is not to get Google juice…or even to sell a particular property.

It is to build trust. TO BE HUMAN.

What makes you special? Memorable? Different from other agents? Why would a client want to spend time with you -- invite you into their home!?

Define your niche. Demonstrate knowledge of an area. Be the first to plant your flag -- or at least be the BEST!

Don't shy away from being different. Be memorable -- most importantly be AUTHENTIC. Stay away from scripts, let your personality shine through.

You do need more than charm to be successful in this business. So once you've got them listening, prove that you ARE COMPETENT.

This is another reason to specialize in a particular area or segment of your market. It's easier to stand out when you aren't being all things to ALL people!

Let your clients speak on your behalf. This is SO powerful. However, we know it's not easy to be relaxed in front of the camera, so make sure you help get them there.... otherwise a testimonial can be painful to watch.

THIS IS AN EMOTIONAL PROCESS. A great testimonial captures that aspect of the experience. For a buyer, a video inside their new home is great. For a seller, it might be shooting the testimonial inside their old home before it's sold -- or done as a before/after. TIMING IS IMPORTANT.

Video provides an unparalleled opportunity to demonstrate your skill in marketing a property!

Whether you use a prior sale for your listing presentation, or a video to showcase the nightlife in your farm area, nothing will say it better than video.

Things like NATURAL LIGHT, MOVING WATER, REFLECTIONS OFF OF NEW COUNTERS...these can't be replicated in photos!

IF you still need some practical ideas to get you started, here are some of the more common types of videos:

However, the #1 reason to do video is not to get Google juice…or even to sell a particular property.

It is to build trust. TO BE HUMAN.