Strategic Management
Published on Jan 02, 2016
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PRESENTATION OUTLINE
Strategic Management
Sarah Ballard, Carla De Silva, Weston Goggins, Bryce Lawrence, Jon Uland
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Brief Overview
- Competitive Advantage
- Direction
- Formulation
- Implementation
- Evaluation
Competitive Advantage
What sets you apart?
4 Facets of Competitive Advantage
- Superior Value
- Difficulty to imitate
- Non-substitutable
- Rarity
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Rarity
General Environment
- Sociocultural Forces
- Technological Forces
- Economic Forces
- Political-legal Forces
- Global Forces
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INTERNAL ANALYSIS
- Value Chain
- Primary Activities
- Support Activities
External Analysis
- Substitutes
- Entry Barriers
- Customers
- Suppliers
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
Strategic Objectives
- Concrete and measurable goals
- Critical step in strategic management
- Long term
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Generic Strategies
- Cost leadership
- Differentiation
- Focus
- Integrated differentiation-cost leadership
- Multipoint competition
STRATEGIC IMPLEMENTATION
- Implementation = materialization
- Implementation is as important as formulation
- Average strategies implemented > superb strategies that are not
The Seven "S" Approach
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Remember...
- Cold = Competitive Advantage
- Directors = Direction
- Fire = Formulation
- Innocent = Implementation
- Employees = Evaluation
