Student Design Awards
How can can the impact of innovation and design on consumer behaviour be evaluated at local design markets?
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Student Design Awards
The impact of innovation and design on consumer behaviour
This Haiku Deck presentation template for idea sharing was created using the Volterra theme, image filters on.
More about Haiku Deck themes: http://blog.haikudeck.com/presentation-templates-with-pizzazz/
More about Haiku Deck themes: http://blog.haikudeck.com/presentation-templates-with-pizzazz/
Photo by Astrid Photography.
Does Innovation and Design determine what people buy?
Haiku Deck's minimal format encourages concise, bold headlines.
You can import your own image (http://blog.haikudeck.com/import-images-like-a-pro/) or use the integrated Creative Commons image search for a more metaphorical approach (More about that here:
http://blog.haikudeck.com/free-photos-for-all-how-haiku-deck-puts-creative-...).
You can import your own image (http://blog.haikudeck.com/import-images-like-a-pro/) or use the integrated Creative Commons image search for a more metaphorical approach (More about that here:
http://blog.haikudeck.com/free-photos-for-all-how-haiku-deck-puts-creative-...).
Photo by Stepan Mazurov
How can we find out?
It's good practice to focus on one big, shareable, memorable idea at a time.
Make it big and bold!
Make it big and bold!
Photo by roswellsgirl
Lets go to the marketplace!
- Check out our school's craft fair to get a feel for the marketplace
- Class discussion: How is innovation and design linked to consumer behaviour?
- Form groups
- Research
- How can we know when innovation and design are working well?
You can support your big idea with three key points.
Presenting them one at a time, rather than all at once, helps each one sink in.
Presenting them one at a time, rather than all at once, helps each one sink in.
Make a detailed plan
to observe
another BIGGER market
Photo by onkel_wart (thomas lieser)
Prague's Dyzajn Market
This time we can...
- Talk to consumers
- Talk to small business owners, designers, innovators and entrepreneurs
- Collect the observations your group needs to determine who's designs and innovations work best with consumers
Photo by ecstaticist
Review observations
Analyse data
Determine a winner
Here's an example of a Haiku Deck bar chart, a quick way to showcase simple data or trends.
More about Haiku Deck charts and graphs here:
http://blog.haikudeck.com/charts-and-graphs-made-easy-with-haiku-deck/
More about Haiku Deck charts and graphs here:
http://blog.haikudeck.com/charts-and-graphs-made-easy-with-haiku-deck/
Photo by Nataraj Metz
Untitled Slide
- Give the award
- Ask questions
- Build a relationship
Here you can recap your big idea and your three key points.
More about creating Haiku Deck lists here:
http://blog.haikudeck.com/presentation-ideas-lists-the-haiku-deck-way/
More about creating Haiku Deck lists here:
http://blog.haikudeck.com/presentation-ideas-lists-the-haiku-deck-way/
Photo by tim caynes
Students build connections
- Invention and innovation
- Evaluation and designing
- Evaluation and the consumer
Photo by Colourless Rainbow
Through direct experience with real markets, designers and entrepreneurs
Photo by OneEighteen
Students demonstrate cooperation, perseverance, integrity and responsibility
Photo by ClickFlashPhotos / Nicki Varkevisser
And do all this:
- 2.2.9 Explain the difficulties of getting a product to diffuse into the marketplace. 2.2.10 Explain why it is difficult to determine whether market pull or technology push is the impetus for the design o f new products. 7.1 Evaluation and designing 7.1.4 Explain the use of qualitative and/or quantitative tests, models and experiments used to evaluate ideas at the design development stage (developing chosen solution) of the design cycle. 7.1.8 Define user trial. 7.1.9 Describe one advantage and one disadvantage of a user trial to collect data. 7.1.10 Define user research. 7.1.11 Describe one advantage and one disadvantage of user research to collect data. 7.1.12 Compare user research with user trial. 7.1.13 Define expert appraisal. 7.3 Evaluation and the consumer 7.3.1 Define value for money. 7.3.2 Compare price with value when assessing a product for value for money. 7.3.3 Explain how consumers apply criteria to evaluate a product for value for money, referring to before purchase, purchase, initial use and long -term use. 7.3.4 Discuss how the criteria in 7.3.3 are assigned different weightings depending on the design context.
Photo by Leonard John Matthews
