Style Guides.
MKT 666
Grace Jenkins
4/10/2016

style guides

style guide

• Document that provides guidelines for the way your brand must be presented

WHAT IS IMPORTANT

Style GUIDES DO'S

• Brand Emphasis
• Typography
• Color
• Voice
• Iconography
• Imagery
• Spacing
• Define Style

WHY ?

sTYLE gUIDES

• Work load IS easier
• Support Marketing Objectives
• Content IS Consistent
• Message is Clear!

sTYLE gUIDES Do not's

• Be an indecisive decision maker
• Write a novel
• DO NOT FORGET WHO YOUR AUDIENCE IS

sTYLE Guides do not's

• Do not be over boastful
• Do not be too chatty
• Do not be arrogant
• Do not be stuffy

STYLE Guides-WHY NOT

• Save Time
• Save Money
• Be more Professional
• Be more consistent

Style guide

• ''If you have an opportunity to use your voice you should use it."Samuel L. Jackson

REFERENCES

• Kelly, W. (2016) Fear, Loathing and the editorial Style Guide
• Toledano,K.(2016) Breaking through the limits of Brand Style Guidelines
• Weber, J.(2016) Writing a Style Guide What you need to know.