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Subliminal Messaging

Published on Feb 03, 2016

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PRESENTATION OUTLINE

SUBLIMINAL MESSAGING

Subliminal perception, sex in the media

Subliminal messages:
Quick stimuli that we're unaware of.

Coincidence?
Do we just see what we want to see?

CONSTANT VISUAL STIMULI

  • Advertisements
  • Movies
  • Radio
  • Internet
Photo by ell brown

AUDIO, TOO

  • Songs with phone numbers spoken in the background
  • Sentences linked together to form new sentences
  • We hear what we want to hear
Photo by neeravbhatt

JAMES VICARY, 1957

  • First experiment on subliminal messaging
  • "Eat popcorn!" "Drink Coca-Cola!"
  • Single frames, randomly placed throughout movies
  • ~18% increase in Coca-Cola sales
  • ~58% increase in popcorn sales
Photo by veggiefrog

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We simply see what we want to see.