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Published on Nov 18, 2015

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PRESENTATION OUTLINE

SUCCESSFUL ADVERTISING

MARLBORO OR STRAND ?

A MARLBORO MAN STORY

"Mild As May" – Marlboro for the ladies

Photo by kevindean

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A New Marlboro – packaging redesign

Photo by Asim Bijarani

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Photo by Old Sarge

A Marlboro Man is born

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THE MOST SUCCESSFUL BRANDING IN TOBACCO ADVERTISING

Photo by pni

STRAND

Photo by nitot

"YOU ARE NEVER ALONE WITH STRAND"

FRANK SINATRA LOOKALIKE

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LONELINESS

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FOR ATTENTION