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Surviving the Misinformation Age

Published on Sep 06, 2016

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PRESENTATION OUTLINE

SURViving the misinformation age

-                  Fady M. Morcos                 -

RESPONSIBLE CITIZEN & Effective decision maker

-            you must Detect and avoid misinformation            -
Photo by Mark Strozier

misinformation predates humankind

fake caching

FAKE NEWS IS NOT NEW

ONLY TODAY'S MEDIUM IS DIFFERENT
Photo by yaph

Fake Victories

Photo by Eric@focus

ALIENS & UFOs

Photo by billy liar

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But it is not just about lyrics and inspirational quotes, we also consume fake news and opinion.

Fake news travel farther and faster than facts

"LIES AND FALSE NEWS SPREAD FASTER, FARTHER ONLINE THAN TRUTH." SKEPTICAL INQUIRER
Photo by edkohler

True stories may inspire anticipation, sadness, joy, and trust

          BUT THE FALSE NEWS INSPIRE "FEAR, DISGUST, AND SURPRISE."        
Think of your offline behavior...are you more likely to share a piece of information that you already anticipated, or a piece of information that caught you by surprise, or fear?

most of HUMAN HISTORY -> GOAL WAS TO STAY ALIVE

you could not afford to take danger lightly

No time for skepticism

you had to believe and react fast to stay alive
Photo by John Federico

today, we are not much different

-          Fear still controls our behavior          -

CORONAVIRUS FAKENEWS

  • Coronavirus is a human-made virus in the laboratory
  • Pope Francis has been diagnosed with Coronavirus
  • Oregano Oil Proves Effective Against Coronavirus
  • Egypt is hiding hundreds of confirmed cases of Coronavirus
  • People are collapsing on the streets
  • Mortality rate is 30% among those who catch the virus
The internet is not all bad!

After all, thanks to the internet, we now know that Socrates wrote the lyrics to 'The Roof, the roof, the roof is on fire"

WHO:  approx. 3.4% Mortality

still significant, but it's not near what social madia portrays it to be
Photo by Mayank L

PANDEMIC OF MISINFORMATION

-           FAST SPREADING VS. LETHAL           -

WHY DO people have a tendency to believe FAKE NEWS?

EVEN THOUGH they KNOW THAT INFORMATION CONSUMED OVER THE INTERNET IS NOT RELIABLE
Photo by mkhmarketing

SKEPTICISM

many people lack skeptical behavior on social media
Photo by visualpanic

People let their guard down on social media

PEOPLE ARE LESS SKEPTICAL OF INFORMATION THEY ENCOUNTER ON PLATFORMS THEY HAVE PERSONALIZED
Photo by Merakist

IKEA EFFECT

we take pride in our work - People overvalue the fruits of their labor
Photo by Sarah Cady

WE TEND TO BELIEVE PEOPLE who are close to us

and those whom we share a lot in common with

BEHAVIOR PATTERN -> EVOLUTIONARY BIOLOGY

Photo by Caro's Lines

BELIEVING is an evolutionary behavior

when our brains process information, belief comes quickly and naturally
Photo by Libertinus

SKEPTICISM IS slow and unnatural

SKEPTICISM IS AN ACQUIRED BEHAVIOR - it appears later in life
Photo by Andrew Neel

belief

It is easier to believe at a young age before your develop skepticism

FOUNDATIONAL beliefS

MOST OF OUR BELIEF SYSTEM IS BUILT ON OUR FOUNDATIONAL BELIEFS
Photo by Robert Bye

BIAS TO PROTECT OUR FOUNDATIONS

OUR BRAIN SEES DANGER IN SHAKING THIS FOUNDATION
Photo by cplong11

BIAS

 deviation of human decision making from taking an optimal (rational) option
Photo by nicolasnova

a bias to believe

to understand a statement you must at first believe it
Photo by João Lavinha

COMPrehension feels good

fMRI brain scan shows that when we understand a statement we get a hit of dopamine
Photo by tj.blackwell

CONFUSION IS PAINFUL

brain appears to process false or uncertain statements in anterior insula, a region linked to pain and disgust
Photo by Akshar Dave

UNBELIEVING IS EXPENSIVE

UNBELIEVING creates A CoGNITIVE conflict

cognitive simplicity

a false sense of security
Photo by Yoori Koo

WE DEVELOPED a bias to confirm

favoring information that supports preexisting notions
Photo by NASA HQ PHOTO

DESIRE TO BE RIGHT VS. DESIRE TO HAVE BEEN RIGHT

-        THIRST FOR TRUTH VS. PRIDE THAT GOETH BEFORE THE FALL        -
Photo by Richard Lee

DESIRE TO HAVE BEEN RIGHT

BLOCKS THE PROGRESS OF KNOWLEDGE

CONFIRMATION BIAS IS THE REASON WHY TWO PEOPLE WITH OPPOSING VIEWS CAN SEE THE SAME EVIDENCE, AND WALK AWAY FEELING VALIDATED!

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lighting up the brain

reacting to self contradicting statements 

The neuroimaging results, however, revealed that the part of the brain most associated with reasoning--the dorsolateral prefrontal cortex--was inactive. Most active were the orbitofrontal cortex, which is involved in the processing of emotions; and--once subjects had arrived at a conclusion that made them emotionally comfortable--the ventral striatum, which is related to reward and pleasure.

information processing

prejudged
Photo by [Marco...]

“The eye sees only what the mind is prepared to comprehend.”

-                 Robertson Davies - Canadian novelist                 -

"WHAT THE HUMAN BEING IS BEST AT DOING IS INTERPRETING NEW INFORMATION SO THAT THEIR PRIOR CONCLUSIONS REMAIN INTACT."

WARREN BUFFETT

Photo by DonkeyHotey

EVOLUTIONARY SCIENCE

OUR MINDS ARE UNEQUIPPED TO HANDLE THE MODERN WORLD

HUMAN HISTORY

PEOPLE EXPERIENCED VERY LITTLE NEW INFORMATION DURING THEIR LIFETIME

TODAY'S WORLD IS MUCH MORE COMPLEX

BUT we have a natural tendency to take shortcuts
Photo by tj.blackwell

COGNITIVE CONSISTENCY

EVALUATING EVIDENCE --> GREAT DEAL OF MENTAL ENERGY

-          OUR BRAIN PREFERS TO TAKE SHORTCUTS          -
Photo by GlennPope

Law of least effort

ECONOMY OF ACTION

CATCH THE BEAT

CLOSE YOUR EYES AND LISTEN TO THE MUSIC
Photo by Blaz Photo

brain constantly updates its estimates of when new beats will occur

 and takes satisfaction in matching a mental beat with a real-in-the-world one
Photo by Thomas Kelley

SOCIAL PRIMATES

we get pleasure from interaction with others

SOCIAL PRIMATES

we get pleasure from interaction with others

TRIBAL UNITY

WE WANT TO SIGNAL TO OTHERS THAT WE CAN BE TRUSTED AS A RELIABLE GROUP MEMBER
Photo by Dietmar Temps

WE LET OUR guard down on social media

SKEPTICISM

rationalism

Photo by michael.heiss

empiricism

ASK THE RIGHT QUESTION

WHAT IS THE SOURCE? is the logical structure valid? how good IS THE EVIDENCE?
Photo by Lou Levit

Ingredients are simple - The Recipe is hard to Make

-           cognitively DEMANDING RECIPE          -
Photo by Muffet

Ingredients are simple - The Recipe is hard to Make

-           cognitively demanding RECIPE           -
Photo by Muffet

most of us see ourselves as intelligent, rational people

NONETHELESS, WE continue to find ways to mitigate the subsequent cognitive dissonance
Photo by Saketh Garuda

Metacognition

each one of us need to make an intentional effort to Understand our BIASES
Photo by begemot_dn

BEWARE of social media

Photo by Marvin Meyer

INFO GRAZING

we all have blind spots
Photo by Darren Welsh

CHECK THE SOURCE

TRUST THE SOURCE, NOT THE PEOPLE who share

watch out for surprising scientific findings

-     WE have a bias towards novelty and surprises     -

BE CAUTIOUS OF DATA THAT SEEMS TO IMMEDIATELY CONFIRM YOUR VIEWS

Maybe your brain just likes it because it proves it was right all along!

If it is hitting on your emotional trigger, be skeptical!

if it makes your blood boil, or if it makes you excited, cross check!

FORM A HABIT OF ASKING

  • Which parts did I automatically agree with?
  • Which parts did I ignore or skim over without realizing?
  • How did I react to the points which I agreed or disagreed with?
  • Did this post confirm any ideas I already had? Why?
  • What if I thought the opposite of those ideas?

SEARCH OUT FOR DISCONFIRMING EVIDENCE

Photo by Pawel Janiak

WHEN in doubt, doubt SOME MORE!

DON'T STOP UNTIL YOU FIND RELIABLE EVIDENCE
Photo by Beshef

do not appeal to authority

-     check today's "FACTS"     -

Thank You

Photo by Hanny Naibaho