SWEET MANDARIN

INTRO

• 6 day schedule for introductory consultancy
• What I do? - R.E.I. R.E.T.A.I.L.
• Learn - Review - Advise & Support
• Exciting times, new aspects to comprehend and handle
• Identify the dangers and challenges early!

STRATEGY

• Focus - S.M.A.R.T.
• Specific Parameters
• Goals and Timescales
• "Leading Pan Asian Brand"?
• Turnover?

Sales - UK & Ireland

• Retailer review - current situation, team
• Customer plan - JBPs, growth matrix etc.
• Merchandising and store positioning
• Distribution points
• Volume, sales or profit?

International Sales

• Current performance - financial & resource
• Define countries list in order of importance
• Physically managing oversees accounts
• Define opportunity and need
• Which key retailers?

Brand

• Customer profile
• Brand equity and purpose
• Impact
• Group communication
• Restaurant flagship

Ranging Portfolio

• Market review with supporting Kantar input
• Variants, occasions, usages, sizes
• Retail market is broad.... Direct sales and CRM
• Express > Wholesale > Restaurant
• Country specific offering - ensure customer connection

Marketing Plan

• Dependant on budget
• Identify best in class

Summary

• Reality of how many aspects I can feasibly focus / consult
• 4 days pure consultation
• 1/2 day learning about the way things are today
• 1/2 day history and desire for the future
• 1/2 day strategy session with team