S.W.O.T. Analysis

S Is For Strengths

• Known for it's brand name
• Using Monster Headphones to introduce its own brand
• Stylish look with a variety of color
• Great sound headphones with more bass than the average headphone
• Headphones for Teens, DJs, Athletes, Trainers, etc.

W is for Weaknesses

• Beats are expensive and the lower class is not a target market they focus on
• Ended partnership with Monster headphones
• Using so many celebrities shows that these headphones are made for the upper class
• Other headphones sound the same or better for a lower price
• Customers won't even give Beats by Dre a chance because of the price

O Is For Opportunities

• Keep riding with Dr. Dre because he one of the top people in the music industry
• More collaborations
• Celebrity Endorsers
• Lowers Price on certain head/ear phones
• Make Headphones for the lower class
• Expand the brand

T Is For Threatz

• Consumers finding a better alternative and putting beats in last place
• Competitors like Monster, Sony, Bose, Pioneer, etc.
• People making fakes products for cheaper, therefore losing business
• Bad publicity from celebrities that use/endorsed by Beats like Dr. Dre, Big Sean, Kendall Jenner

https://www.youtube.com/watch?v=XTK5EQYO1RY

Untitled Slide