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Strengths

Uber's Slogan: Available Locally, Expanding Globally.

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Strengths

• Well recognized Brand
• Partnered with Waze
• Valued at over $40 billion, more than the full U.S. taxi and limousine industry
• competitive pricing- limited competitors
• Both drivers and customers are allowed to choose if they want to ride/drive with the specific person based on ratings
• Allows flexibility for employees

Weaknesses

Weaknesses

• Saturation in the Market
• Ethically Questionable due to relationship between Uber and driver
• Unpredictable Costs
• Privacy Concern
• Idea can be easily imitated
• Billing in other countries
• Bad PR

Opportunities

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Opportunities

• Allow Uber to make reservations, easier to pick people up on schedule
• Online delivery to compete against Amazon for online delivery but using people, its more revenue for Uber and intense competition for Amazon
• International taxi laws and expand to an international scale
• Easier registration process

Threats

Threats

• Competition: Google Self Driving, Taxi, Sidecar, & Lyft
• Increasing Competition will decrease prices
• Perception
• Difficult to enter a International Market
• Legal Regulations - Local Fines & Negative PR