SWOT

SWOT

• What is SWOT?
• An evaluation model
• Allows us to analyse
• Strenghs
• Weaknesses
• Opportunities
• Threats

What's the connection?

• Internal Focus:
• Strengths
• Weakness
• ******************************
• External Focus:
• Opportunities
• Threats

Strengths?

• Your advantages over the competition
• Your edge over the competition
• Your unique selling features

Weaknesses

• The lacking in your business
• The edge the competition has over you
• Whatever else holds your success back

Opportunities

• Where your strengths can be applied
• What provides the possibility of converting a new strength
• When you can move forward with your business goal

Threats

• What can harm your strengths
• What can hamper you from executing your strengths
• What can hold you back from competing within the market

SWOT for me?

• Identify your SWOTs
• Understand the domain of your SWs
• Acknowledge the reasons for your OTs
• Put it all together to see how they collectively affect your goals

Re

• Repeat the 4 steps until your sure of their absolution
• Then re-evaluate your business in terms of your SWOT analysis
• Then find the reason why your business stands at this SWO
• Then recycle your practices

Re-evaluate everything!

Thankyou