4 Steps to Online Branding
- Consider What Googlers Find
- Address Social Media Concerns
- Set up LinkedIn/Blog
- Develop your Personal Mission/Vision Statements
During this talk, I will walk you through these four steps to online branding success. As I was thinking about these four points, I realized they sounded a lot like the steps a party host might take to organize and manage a cocktail party. There's even a book by Jim Tobin called "Social Media is a Cocktail Party" so I'm not the only one who has used this metaphor. You have to first clean things up, then set up, manage your online brand, and finally network while you are there.