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Ten Principles of Design by Dieter Rams

Published on Nov 18, 2015

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1.

"Good design is innovative"

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2.

"Good design makes a product useful"

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3.

"Good design is aesthetic"

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4.

"Good design makes a product understandable"

5.

"Good design is unobtrusive"

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6.

"Good design is honest"

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7.

"Good design is long-lasting"

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8.

"Good design is thorough down to the last detail"

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9.

"Good design is environmentally-friendly"

10.

"Good design is as little design as possible"

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