Texting & Driving
Published on Nov 21, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
TEXTING & DRIVING
AND WHY YOU SHOULDN'T DO IT
Texting and driving isn't something that a lot of people think about. In fact, 90% of people in a recent AT&T poll said they text and drive. But it's more dangerous than most people imagine.
We as a species are addicted to information. Most everyday information comes in the form of technology.
Photo by Definitive HDR Photography
External Interference
Distraction - Irrelevant information that comes from outside of your brain that your mind tries to ignore.
Multitasking - Engaging in multiple external tasks, both your primary task and some secondary ones.
Photo by giulia.forsythe
Internal Interference
Mind Wandering - When your mind wanders away from your current primary train of thought on accident.
Internal Multitasking - When you have an external goal but internal thoughts that are unrelated.
Photo by giulia.forsythe
The idea of "multitasking,' internal or external, has a positive connotation in our society. So when someone effectively multitasks, their brain releases a small amount of dopamine. This causes a synapse to build itself, making it easier for you to multitask the next time you try this action.
Photo by gasboyben
Cognition
External Attention - When the environment needs your attention, even if it is contrary to your current goal.
Internal Attention - When you deliberately direct your focus to something specific.
Photo by illuminaut
Your Prefrontal Cortex
You often have no control over external attention. If something is distracting enough, like a text message, it demands your attention for even a few seconds before your Prefrontal Cortex can control your focus again.
Photo by Nick-K (Nikos Koutoulas)
Because we text so much in everyday life, we have trained our brains to focus on our phones ALL OF THE TIME.
Photo by Ed Yourdon
Brain Hemispheres
Left - Logic and science, your physical bodily control. DRIVING.
Right - Creativity, personality, conversations, and communication. TEXTING.
Photo by EUSKALANATO
When you focus on texting for even a second, it takes a couple seconds for your brain to focus on the road after you look up again.
Photo by eduard_orbitron
It takes approximately 3 seconds to switch between your hemispheres. At 50 miles per hour, that's 220 feet. Combined with a 10 second text and 3 seconds switching the first time, that's more than 1,000 feet.
Photo by perthhdproductions
1,000 feet is enough to crash your car. Or to end someone"s life.
Photo by jenineabarbanel
