The better burger

this is jerry and his 5 sons

• the original 5 guys

backstory

• when he was younger, jerrys parents wernt around much
• he was married and had three sons, but got divorced
• jerry and his sons jim, matt, and chad all moved to northern virginia
• jerry then married janie
• they had two more sons, ben and tyler

the man

• Five Guys was founded in 1986 by Janie and Jerry Murrell

the plan

• jerry wanted his family to be close
• he formed five guys to keep his family together
• he also wanted to make a little money on the side

origin

• Murrell was born and raised in a middle-class family in Alpena, Mich
• birth date N/A
• He went to Alpena Community College for two years
• then to the University of Michigan
• He graduated in 1967 and took a job with AXA Equitable.

entrepreneur evolution

• jerry opened the first five guys to keep his family together
• they opened the second one for profit of the family buisness
• then his family persuaded jerry to franchise

the product

• jerry decided to make a better burger
• he decided to make them better instead of faster
• he chose quality over quantity
• he is part of the "better burger" franchise clasifacation
• he also wanted to make good fries, which are more difficult

achievements

• Since 2006 the company has grown 792%, according to Technomic
• The company is worth an estimated $500 million
•  In 2009 President Obama stopped in for a cheeseburger
• golfer Phil Mickelson told a roomful of reporters that Five Guys served
• “hands down the best burger I’ve ever had.”

roles of entrprenuers

investor

• jerry and his eldest 3 sons used their
• collage funds to start the first five guys
• this amounted to $70,000

innovator

• people thought food businesses were small profit
• jerry noticed restaurants that made a lot of money
• he noticed that they put quality over quantity
• jerry then created a better burger business based on quality
• people fell in love with his idea of a better burger and better product

stratiegest

• jerry has overseen five guys since its creation
• he has managed everything from who he sells
• the franchise rights too to what is on the menu

risk taker

• risked his sons collage funds to open the first five guys
• risked building a second five guys that was said to be doomed to fail
• risked ruining the business policy and quality by opening it to franchising
• risked losing all his profits by staying open during the resesion

spark plug

• jerry and his sons still play a huge part in the company
• constantly visits different five guys to asses them
• offers a $1,000 reward to crews that live up to his standards

bibliography

• "Five Guys." Wikipedia. Wikimedia Foundation, 18 Mar. 2014. Web. 21 Mar. 2014.
• Burke, Monte. "Five Guys Burgers: America's Fastest Growing Restaurant Chain." Forbes. Forbes Magazine, 18 July 2012. Web. 21 Mar. 2014.