The Business Plan

This Strategic Document

• Audience: potential investor or money person
• Does not exceed 10 pages
• Contains 7 Sections
• Hard data-driven info

1. Executive Summary

• High-level overview
• 1 - 3 paragraphs
• The Problem, Solution, Market
• Crafted for BUSY people

2. Problem & Opportunity

• Real emphasis here: Market
• Show one exists
• Put the issue into their daily lives
• Primary research you've conducted
• Credible 3rd party analysis & DATA

3. Product

• Describe it, How it works
• Platforms, features
• Legal, privacy, sticky things
• Design is NOT included
• WHERE is your content coming from?

4. Competition

• Who are they
• Strengths & Weaknesses
• Credibility third party insight
• # of users, $, VC funding?
• Why are you better? 

5. The Company

• You as the CEO
• Why should we invest in you?
• What is the team you need?

6. Revenue Streams

• The most important section
• Devil's in the details
• 2 of 10 pages will be this
• Data, data, data
• Says whom?

7. Marketing & PR

• Get it in front of customers how? 
• News media targets are whom? 
• Your value proposition is what?
• Mobile-first strategy is what?