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The Competition for Markets

Published on Feb 03, 2016

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1.

The Competition for Markets

 
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2.

Competitive Market

 
3.

Market Segment

 
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Market Segment

 
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,

 
6.

Demographics

  
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Fitness Centre

Target Market: "Urban Professional"
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8.

Target Market?

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Untitled Slide

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10.

Image: The way a consumer sees or thinks about a company

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Brand Name: A word or words that a business uses to distinguish itself from competitors

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Logo/Trademark: A special symbol associated with the product

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The Monogram

 
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Visual Symbols

 
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Abstract Symbols

 
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Slogan: A short, catchy phrase that is always attached to the company’s name and logo.

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