The Current War

Movie background

• The Weinstein Company
• Genre: Biopic
• Release: TBD 2018

problems (opportunities)

• Knowledge
• Biopics
• SMM changes
• ROI tracking

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Marketing Apocalypse

ROI tracking

value proposition

• Unconventional movie for unconventional story
• Star power
• Trending theme of technology and innovation

Unconventional story

worldwide box office

science and tech are cool.

marketing principles

• Engagement leading to organic shares
• UGC
• Streamlining customer engagment

Why

• Clear ROI
• Engagement is the name of the game
• Focus on early buyer stage best practices marketing
• Acknowledge and overcome social media promo challenge

marketing

demographic

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Underlying themes for strategy

• Education
• Entertainment
• Personal connection

Personality Quiz
Light's Out Challenge
Twitter Debate
Team Ed/Team West Contest

future - next steps

Q&A