The Female Gaze is about the way a work is presented as from a female perspective or reflects female attitudes, either because of the creator's gender or because it is deliberately aimed at a female audience.
As of 2015 women only direct 15% of films and 26% of television, so, it is not surprising that the female gaze is not seen very often, compared to the Male Gaze- which could be seen as the opposite. This is the idea coined in the 70s by Laura Mulvey, stating that films often linger on the curves of women and sexualise them in a non sexual context.
An example of the female gaze would be Magic Mike XXL. Although this film was written and created my males, it is one of the few films that is made for straight women's pleasure
“I think it’s appalling that for a long time only women were objectified, but I think if we really want to advocate for equality, it’s important to even things out,” said recently beefed-up Jurassic World star Chris Pratt last week. “Not objectify women less, but objectify men just as often as we objectify women.” - Chris Pratt on the female gaze
Our horror trailer could be seen as part of the female gaze. It does not objectify men and is not for women's sexual pleasure, however, it is created my three females and focuses on one strong, powerful female protagonist which is uncommon in horror films. Girls watching our trailer would relate to this girl as she takes revenge on boys who objectified her.