How designers target a specific demographic

Group members

• Arya
• Dzung

flow of time

introduction

• Emphasizing evolution of some technologies
• Why? Our focus group will be interested in technologies, evolution
• How? Posts in social media, hashtags

Strategy

• Target: Students, Teachers,-age group from 25 to 40, history and science
• Concept: Flow of time, study history, study science
• Communication: Facebook, Instagram and Twitter
• Content: Designed pictures, new and existing pictures, how it is related to study

Hashtag

• #flowoftime
• #teachers
• #powerhousemuseum
• #studyhistory
• #funtolearn
• #students
• #science

how to communicate

• Find the right people
• The process of design
• Transfer the information/design to the target audience

Iron lung to ventilator

x-ray machines

ambulance

How to design

Posts in social media

Thank you