A PRINCIPLED APPROACH TO NEW PRODUCT DEVELOPMENT

YOU DON'T NEED TO WORK IN A GARAGE TO BE IN A STARTUP

A STARTUP IS AN INSTITUTION, NOT JUST A PRODUCT

RUN EXPERIMENTS THAT ALLOW YOU TO TEST EACH ELEMENT OF YOUR VISION

MEASURE PROGRESS, SET UP MILESTONES, PRIORITIZE WORK

TURN IDEAS INTO PRODUCTS, MEASURE HOW CUSTOMERS RESPOND, LEARN WHETHER TO PIVOT OR PERSEVERE

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