1 of 5

Slide Notes

According to the American Marketing Association (AMA), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is made up of the marketing mix, also known as the 4 P's of marketing. This includes the 4 basic marketing strategies: product, price, place, and promotion.

Farese, L. S., Kimbrell, G. & Woloszyk, C. Marketing Essentials (2012). McGraw-Hill: New York, NY.
DownloadGo Live

The Marketing Mix

Published on Feb 18, 2017

No Description

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

The Marketing Mix

EdTech 513: Ally GIlin
According to the American Marketing Association (AMA), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is made up of the marketing mix, also known as the 4 P's of marketing. This includes the 4 basic marketing strategies: product, price, place, and promotion.

Farese, L. S., Kimbrell, G. & Woloszyk, C. Marketing Essentials (2012). McGraw-Hill: New York, NY.
Photo by Stuck in Customs
2.

Product

Product includes deciding which products or services to make and sell. Product development includes the features, brand name, package design, and warranty.
Photo by Mista Yuck
3.

Price

Price is what is exchanged for the product or service. It reflects what customers are willing and able to buy. When pricing, the business needs to consider the cost to produce the product and how much to charge in order to make it reasonable for customers to buy, all while making a profit.
Photo by wiennat
4.

Place

Place is the means of getting the product into the customer's hands. Products can be sold in a physical store or online. Other place decisions include which transportation methods and stock levels are most effective for the product.
Photo by JeepersMedia
5.

Promotion

Activities related to advertising, personal selling, sales promotion, publicity, and social media. Promotion is how marketers tell potential customer about the company's products. Used to inform, persuade, or remind. Strategies include the message, media selected, special offers, and the timing of the promotional campaigns.
Photo by jcwpdx

Ally Gilin

Haiku Deck Pro User