HISTORY

• One of four major golf tournaments
• Held at same place every year first week of April
• Tournament has been played since 1934 and Green jackets have been awarded to the champion since 1949

VENUE

PAST WINNERS

• Jack Nicklaus has the most wins at 6
• Tiger woods and Arnold Palmer have 4 wins each
• Gary player was the first non-American player to win The Masters in 1961

IMPORTANCE

• The Masters is the most important tournament among the four major tournaments
• The Masters received the highest Nielsen at 8.1

ADVERTISERS AND SPONSORS

• The Masters needs about 15-20 million dollars to cover all expense
• The top three sponsors are IBM, AT&T, Exxonmobil

PROMOTION

SPENDING

• Sports marketing experts say the final cost of the event is $50 million
• Main expense include security, salaries, maintenance, hospitality, food, and beverages.

REVENUE SOURCES

• The Masters will generate about $115 million in revenue this year
• $35 million in ticket revenue is estimated to be generated and $47.5 million in merchandise sales