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The Meaning Of The Offer

Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

THE MEANING OF THE OFFER

IMPROVING YOUR BRIEF-TAKING SKILLS
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2.

OFFERS!

YOUR CLIENT'S COMMERCIALS NEED THEM!
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3.

OFFERS!

THEY MAKE PEOPLE RESPOND
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4.

TIPS ON GETTING OFFERS

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5.

NUMBER 1

MANY CLIENTS ALREADY HAVE OFFERS BUT TEST THEM
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6.

OFFERS

  • Is it working?
  • Can you make it stronger?
  • What offers do your competitors do?
  • Are their offers better?
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7.

NUMBER 2

"THEY HAVEN'T GOT AN OFFER!"
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8.

NO OFFER? NONSENSE!

  • They must be offering something
  • What's unique about them?
  • Delivery/fitting/added value
  • Expertise/history
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9.

NUMBER 3

THE MEANING OF THE OFFER
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10.

WHAT DOES THE OFFER MEAN?

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11.

EXAMPLE

NEARLY NEW FORD FIESTA FOR JUST £5000!
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12.

£5000

WHAT DOES THAT OFFER MEAN?
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13.

IT MEANS THEY SELL CHEAP CARS

Photo by i IiI iiiIiii ~^^-^~
14.

Untitled Slide

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15.

IT MEANS

  • I can drive the kids to school
  • I can get rid of that banger
  • I can get my first car
  • I can say goodbye to the bus
  • Other car dealers are worried
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16.

MEANING

  • Clients wants customer to know the offer
  • We need the listners to understand what it means
  • What it means to them
  • Then they'll embrace it, remember it
  • Into hearts not just heads
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17.

IT COULD CHANGE THEIR LIVES!

THAT'S HOW IMPORTANT IT IS!
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Dave Monk