The Use Of Idealized Body Imagery In Advertising
Published on Nov 19, 2015
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PRESENTATION OUTLINE
THE USE OF IDEALIZED IMAGERY IN ADVERTISING
BUSINESS AND SOCIETY
BUSINESS LEVERAGE ADVERTISING TO SELL THEIR PRODUCT
ADVERTISING AGENCIES USE IDEALIZED BODY IMAGERY TO MARKET THE PRODUCT
YOUTHFULNESS
INTELLIGENCE
ATHLETECISM
SYMMETRY
THESE CAMPAIGNS ARE EFFECTIVE
SO WHY IS IT AN ISSUE ?
BECAUSE SHE CAN'T REALLY KEEP EATING LIKE THIS
AND HAVE A WAIST LIKE THIS
THE REALITY
IDEALIZED BODY IMAGES ARE DANGEROUS
OUR RIGHTS AND BUSINESS RIGHTS
COMPANIES RECEIVE THE BENEFITS
WHO IS HARMED ?
RIGHTS EXERCISED
FREE SPEECH AND ADVERTISEMENT
RIGHTS DENIED
ETHICAL QUESTION
ECONOMIC EFFECTS
Photo by Truthout.org
ADVERTISING
Photo by mitzpantic
FREEDOM OF SPEECH VS. COMMERCIAL SPEECH
Photo by Asim Bijarani
QUESTIONS
Photo by Valerie Everett
THANK YOU
DAVE NEMET & TIFFANY PAYNE
