The Wonders of the Sharpie

The Sharpie Fiasco

• As the world transitioned from a materialistic world to a Digital World, writing tools became less recognized.
• One of the Key issues is how to create communication through the digital world with their brand, the Sharpie Marker Pen.

A Sharpie is your friend, without it. Words cannot remain permanent.

Sharpie's Goal

• To create a Permanent and Strong Marker which could long.
• To create a Writing Tool which could be used across the worldly platform.
• To expand the awareness of the Brand which is Sharpie.
• To implement communication with simplistically a Sharpie Marker Pen.

Sharpies build communication not just through paper but a digital platform.

Sharpie's Strategy

• A Social Media Platform must be created which creates communication with the audience.
• Sharpie creates a Facebook, Twitter, Instagram, Youtube, and a few blogging websites which communicates the infinite possibilities of the Sharpie Marker.
• To consult into communication activities with the community must be established.
• To expand the community by adding younger demographics into the picture as well.

Sharpie's Demographic on 18-31 year olds

Sharpie's Call-To-Action

• During 2011, one of Sharpie's first Digital and innovative campaigns with the help of DRAFTFCB to open communication with Sharpie Users by allowing them to express their expressive thoughts and creativity.
• To allow teens to be able to show Self-Expression through simply the marker of a Sharpie

Without Ink, our hearts cannot be remain forever bounded.