PRESENTATION OUTLINE
Three Reasons Mall Franchising Makes Sound Business Sense
Mall culture is big business. Today, many malls have evolved into massive multi-store structures housing a large amount of shops that sell a diverse array of products and services. Malls serve as a unique gathering place where shoppers can find all their product needs, have a bite to eat, and enjoy some entertainment.
Their convenience and wealth of amenities have made them a fixture of Americana. And if you want to run your own business, there’s no better place to start than with tried-and-true mall franchising. Not convinced? Here are three important reasons why mall franchising makes sound business sense:
Topics of Discussion
- You’ll enjoy heavy foot traffic with no marketing on your part. But don’t rest on that…
- You’ll have a controlled environment ideal for year-round, all-weather shopping.
- Malls attract people with disposable income, with obvious benefits to mall retailers.
1. People frequent malls for a number of reasons that include browsing/window-shopping, shopping at a specific retailer and taking advantage of the multitude of food court options. Each of these visitors will walk by several storefronts which will increase their chances of entering your shop. Plus, as a franchise, you get the added benefit of being seen as a trusted mall brand.
2. Those indoor shopping centers, aka malls, operate as an enclosed and controlled environment with heating and air conditioning set to keep customers shopping comfortably all year round. Most include parking lots that are well-lit and established to keep patrons safe and further protected from the elements. As a mall franchising retailer, you benefit from all of these included perks that make shopping more enjoyable no matter the weather.
3. Whether you choose to open a clothing shop or operate a mall restaurant franchise like Pretzelmaker, the mall experience attracts shoppers with a very desirable quality: the spending quality. Whereas many retailers are bemoaning trends in internet shopping, those within the mall aren’t feeling such effects quite as heavily. That’s because the mall experience enables shoppers to frequent a variety of brick-and-mortar stores to try and touch desired products in one comfortable and well-organized location.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
