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Tic tac

Published on Nov 21, 2015

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1.

Tic tac

 
Photo by Roo Reynolds
2.

Problem

Tic Tac has been cute for too long. We need to refresh the image.
Photo by Musespeak
3.

Insight

Tic Tac is not a mint. It's a piece of candy disguised as fresh breath.
Photo by jeffsmallwood
4.

Solution

Ads too sweet? Then let's think. How can we speak on Tic Tac's truth?
Photo by ataferner
5.

sugarcoat it.

 
Photo by Aelle

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