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Slide Notes

It's time to think outside the box. Find out why your website needs to be personalized.

Time To Think Outside The Box

Published on Nov 22, 2015

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PRESENTATION OUTLINE

TIME TO THINK

OUTSIDE THE BOX
It's time to think outside the box. Find out why your website needs to be personalized.

WEBSITES NEED

TO BE PERSONALIZED
Without personalization and contextual marketing, your website is out of touch with what users are expecting.

Users are commanding a more personalized experience. They want to customize their engagement and interaction with your website. They want to receive content that is of interest - to them - without having to work hard to find it.

ARE A THING OF THE PAST

STATIC WEBSITES
Static websites are a thing of the past.

Failure to update your website - keeping it fresh - could be costing you new leads, customers and more sales.

Now, more than ever, it's time to think outside the box. Explore new ways to engage your customer, giving them the personalized user experience they want, and more importantly, are coming to expect.

CUSTOMERS NOW

WANT A MORE PERSONAL EXPERIENCE
Personalization is a key element often missing from "out of the box" designs and static websites. To create a valuable user experience, take the time to create a more personalized approach using contextual marketing.

Contextual marketing offers a more dynamic and personal experience for each person interacting with your site.

COOKIE CUTTER WEBSITES

DON'T DIFFERENTIATE YOU FROM YOUR COMPETITORS
Cookie cutter websites blend in with the millions of other sites using the same designs and colours. Your goal is to differentiate yourself from your competitors.
Photo by geerlingguy

WEBSITES SHOULDN'T BE

SET IT AND FORGET IT
Web design and internet marketing aren't static. Your website needs an overhaul from time to time.

Websites are not a "set it up once and then forget it" strategy.

CONTEXTUAL

MARKETING CREATES A DYNAMIC VISTOR EXPERIENCE
Personalization helps you to more accurately target your marketing strategies, creating a truly unique user experience.
Photo by Jsome1

SPECIFIC USER ACTIONS

PERSONALIZE CONTENT TO MATCH
Personalized content matches up with specific user actions or responds to where they are in the sales cycle.
Photo by Groupon

WE RECOMMEND

HUBSPOT'S CONTENT OPTIMIZATION SYSTEM
How do you create more personal, more contextual experiences?

Hubspot's Content Optimization System utlizes "smart content" to recognize a return visitor, generating personalized responses in context with their needs and wishes.
Photo by elizabethdunn

personalization

  • Increases traffic
  • Deepens engagement
  • Grows conversions
  • Boosts sales
  • Better meets user needs
Personalized, contextual response is the key to successful marketing today.
Photo by lonely radio

WANT TO LEARN MORE

ABOUT CONTEXTUAL MARKETING?
To learn more about contextual marketing and personal responsiveness, please visit our website.

You'll find blog articles to read and ebooks to download.
Photo by eriwst

whitespace

Your marketing needs to be as unique as you are!

Our process is highly analytic, allowing us to determine how to create style and messaging to best represent your brand.

Please visit us at http://www.whitespace.on.ca