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Title

Published on Dec 15, 2015

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PRESENTATION OUTLINE

CAUSE RELATED MARKETING

CSR: ESSENCE AND BUSINESS

QUESTIONS

  • CSR and profitability
  • Win - Win
  • Media marketing tactic
  • Affecting Purchase decisions
  • Marketing and philanthropy
Photo by Fotos GOVBA

FOOD FOR THOUGHT

  • Business paradigm and mind-set
  • Charity vs Social Responsibility
  • Affirmative action focus: win-win
  • Social Entrepreneurship
  • Profit as well as meaning