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The latest in our monthly decks looks at making your event or conference fit for social media.

Don't just attach a hashtag and think that's job done. Use some of the many social tools available to start a conversation before , during and after your event...
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Top Tips On Making Your Event Social Media Friendly

Published on Nov 18, 2015

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1.

TOP TIPS ON MAKING YOUR EVENT SOCIAL MEDIA FRIENDLY

A HAIKU DECK BY @SHIRLEYAYRES AND @PAULBROMFORD
The latest in our monthly decks looks at making your event or conference fit for social media.

Don't just attach a hashtag and think that's job done. Use some of the many social tools available to start a conversation before , during and after your event...
Photo by jikatu
2.

IT'S NOW COMMON FOR CONFERENCES AND EVENTS TO USE SOCIAL MEDIA

BUT THERE'S A BIG DIFFERENCE BETWEEN USING IT AND USING IT WELL
Photo by a4gpa
3.

BEING SOCIAL IS ABOUT MORE THAN JUST A HASHTAG

HERE ARE SOME TOP TIPS
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4.

DECIDE ON THE HASHTAG AS SOON AS YOU START PLANNING

A BASIC TIP - BUT MAKE SURE YOU ONLY USE ONE!
Photo by State Library of South Australia
5.

CHOOSE A SHORT AND UNIQUE HASHTAG

NOT.... #careandsupportconference2014
Photo by andriuXphoto
6.

START THE CONVERSATION BEFORE THE EVENT

GET PEOPLE TALKING AND CONNECTING!
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7.

SET UP A TWITTER LIST OF EVERYONE ATTENDING

INCLUDE THOSE CONTRIBUTING ONLINE
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8.

SET UP A YAMMER SITE TO DISCUSS OR SHAPE THE AGENDA

INVITE QUESTIONS AND COMMENTS
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9.

ENSURE THE VENUE HAS SUFFICIENT WIFI

FOR THE PEOPLE ATTENDING
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10.

MAKE SURE THE WIFI IS WORKING ON THE DAY

PROVIDE EASY TO USE LOG IN DETAILS AND PASSWORD
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11.

INCLUDE THE TWITTER NAMES OF SPEAKERS WITHIN THE PROGRAMME

IDEALLY THIS SHOULD INCLUDE ATTENDEES TOO
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12.

ALSO INCLUDE TWITTER NAMES ON ATTENDEE BADGES!

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13.

CONSIDER USING A 'SOCIAL REPORTER' TO TWEET

IT'S HARD TO KEEP AN EYE ON THE PHYSICAL EVENT AND REACTION ONLINE!
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14.

A SOCIAL REPORTER CAN HELP WITH THE ONLINE NARRATIVE

AND HELP FIELD QUESTIONS
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15.

THESE QUESTIONS SHOULD BE ANSWERED BEFORE, DURING AND AFTER THE EVENT

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16.

REMIND SPEAKERS YOU'LL BE PAUSING FOR ONLINE QUESTIONS

BEAR IN MIND THESE MAY BE MORE CHALLENGING!
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17.

CONSIDER A LIVESTREAM

THEY ARE LESS EXPENSIVE THAN YOU MIGHT THINK
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18.

MAKE SURE YOUR TWEETS ADD VALUE TO THE EVENT

RESIST THE URGE TO RETWEET ALL THE TWEETS SAYING HOW GREAT IT IS!!
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19.

POST THE SPEAKER PRESENTATIONS ON SLIDESHARE AS SOON AS POSSIBLE

SLIDESHARE HAS A LOT MORE REACH THAN YOUR OWN WEBSITE
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20.

CONSIDER A STORIFY OF THE EVENT

AND KEEP THE CONVERSATION GOING!
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21.

WE'D LOVE TO HEAR YOUR TIPS!

@SHIRLEYAYRES @PAULBROMFORD
Photo by Jason A. Howie

Paul Taylor

www.paulbromford.wordpress.com