totBoxx

The Current Management Team

• Bryan Jersky Co-Founder
• Zach Aaronson Co- Founder

Bryan Jersky

• B2C
• Customer Service
• Order Fulfillment
• Website
• Finance
• Marketing

Zach Aaronson

• B2B
• Supply Side
• Buyer
• Inventory/Stock

Why totBoxx?

• Where are the boys clothes?!
• They have too many graphics and cartoons!

At totBoxx, you won't find cartoons on our clothes.
Your boys have enough character.

Rad boys clothes, handmade by rad moms.

totBoxx is...

• Clothes without cartoons
• Hip, modern, trendy, stylish
• You’ll wish you could wear them too
• Feature smaller, independent labels, run, and handmade by fellow moms and dads
• Some larger brands

2018 Sub Box --> 2019 Online Store

• Traffic increased
• Orders increased
• Sales increased

Problem

• Brands tell us they are struggling to do EVERYTHING since they're one-woman shops
• They need help, especially with marketing

Solution: The Marketplace!

• For small boy-centric shops + resources, tips, stories, etc specific for families raising boys
• Imagine Etsy + Scary Mommy Blog all for boys!
• We do the marketing and website
• Shops manufacture, do customer service, and ship

Why totBoxx (vs Other Marketplaces)?

• We’re all about boys (Every. Boy. Mom. Understands. This.)
• We’re on brand with these companies - modern, hip, trendy

Key Strategy

• Build Boy Mom Community
• Boy Mom Content
• Stories, Videos, Memes
• Feature moms, brands, etc

Your Role

• Partner and Owner
• Build boy mom community
• Goal: bring boy moms to the website to increase visitors, sales, buzz, etc.

Your Role

• Manage social media (content, curation, photos, interaction, etc.)
• Coordinate & manage mom community (Brand Reps, Mombassadors, Mom groups, etc.)
• Strategize & implement other creative ideas

Ownership/Investment

• 12% Equity/Ownership
• $7,000 Investment
• Future salary
• All the free clothes you can handle

Equity/Partnership Timeline

• First 2 months trial period: No equity & no investment
• Month 3: 12% equity in exchange for $7,000 investment
• Based on performance, path to more equity