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Tourism Update

Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Executive / Finance

AUgust 21, 2013
Photo by ryanlintelman
2.

WHAT WILL COVER TODAY!

  • July CPL - $115.24
  • July Occupancy/RevPar Up
  • Owned Media Increase
  • Research Launch
  • PR continues momentum
3.

Occupancy

INCREASED UP TO 51.7 YTD / REVPAR AT 45.3 YTD
4.

CPL - $115

5.

Research Launch

Water Festival / Hunting Island / Visitor Center
6.

WHAT WE LEARNED / WF2013

  • 33% non area residents
  • 50% stayed overnight in Beaufort
  • 50% spent more than $25 on retail
  • 51% said this was their 1st Water Festival
  • 52% used a smartphone to access event info
7.

Untitled Slide

8.

$3.6 million

PR MEDIA VALUE OF IMPRESSIONS

Robb Wells

Haiku Deck Pro User
BEAUFORTSC.org